REQUIN JC || SCHOOL PROJECT || ARTE & MESSAGGIO || COURSE: ADVERTISING || 2008-2009
TEAM
Violetta Rodigari - Silvia Cipriano
THE PROJECT
ReQuin is a project designed for the autumn / winter 2009-2010 collection of Just Cavalli, and is inspired by the wild water world. Designed for young and sparkling Just Cavalli by Roberto Cavalli, Requin is a bag aggressive and elegant, just like the image of JC's women.
CONCEPT
ReQuin is a word that conjures up images of noble kings and queens, but its meaning in French is shark, the King of sea, elegant and dangerous. Hence the association between the great shark and Cavalli:
both unique, both sinuous, both aggressive, both regal.
FONT
ReQuin has an elegant font, colors faded gray and blue, colors that appeal to not only the large predator that the world in which he lives, but which seem to play with reflections, like the sun on the water, or like metal contemporaries. And the bag fully reflects these characteristics.
ReQuin has an elegant font, colors faded gray and blue, colors that appeal to not only the large predator that the world in which he lives, but which seem to play with reflections, like the sun on the water, or like metal contemporaries. And the bag fully reflects these characteristics.
CAMPAIGN
We studied the real launch of the season. The event which will bag presented, invitations,
We studied the real launch of the season. The event which will bag presented, invitations,
with compliments and welcome pack for guests of the evening.
We worked on the press campaign, and everything that advertising concern the press: storyboard and photo for the spot, leaflet, promocard, exhibitor and crowner,and the packaging of ReQuin.
We worked on the press campaign, and everything that advertising concern the press: storyboard and photo for the spot, leaflet, promocard, exhibitor and crowner,and the packaging of ReQuin.
